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Information Technology,

Productivity, and Creativity

he benefits of information technology (IT) extend far beyond
productivity as it is usually understood and measured.
Not only can the application of IT provide better
ratios of value created to effort expended in established
processes for producing goods and delivering services, but it can also
reframe and redirect the expenditure of human effort, generating unanticipated
payoffs of exceptionally high value. Information technology
can support inventive and creative practices in the arts, design,
science, engineering, education, and business, and it can enable entirely
new types of creative production. The scope of IT-enabled creative
practices is suggested (but by no means exhausted) by a host of
coinages that have recently entered common language—computer
graphics, computer-aided design, computer music, computer games,
digital photography, digital video, digital media, new media, hypertext,
virtual environments, interaction design, and electronic publishing, to
name just a few.