Manager’s Guide to
and Creativity in Teams
Today innovation has become our last competitive advantage in
the world. As Werner Wenning, Chairman of the Board of Management
of Bayer AG, stated at the company’s Perspective on
Innovation 2008 press forum, “The task is now to set the right course.
Only through innovation can our company generate the growth that is
essential to safeguard its sustained success.”
When it comes to innovation, leaders cannot know enough or be
smart enough to even know what to ask for. That’s why the collective wisdom
of a great team is a critical element in innovation.
Innovation is a social process requiring an effective team to bring a
good idea to fruition in the marketplace. This book will help you understand
how to build a strong innovation team.